Diadora is an Italian sports shoe and clothing company that started in 1948, when the company's founder, Marcello Danieli, started trading. The company's name as "Diadora" is a name suggested to him by a friend. In the Greek language, "dia dora" means "the meaning of gifts". The first product of Danieli and his company, were mountaineering boots. He then made sportswear and tennis shoes.

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