Homeboy was founded in 1988 as the world's third streetwear brand. 30 years ago streetwear was still original and stood for skatewear. The origin of Homeboy lay in skating, but already with the foundation the hand was reached out towards music.

The year 1988 is considered the break-out year of hip-hop. Cult bands like Public Enemy, Run-DMC, N.W.A. or Ice-T swirled up the scene not only musically but also fashionably. Homeboy sensitively picked up the vibes of rap culture and the mentality of the artists and formed them into fashionable originals.

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