Stüssy is a clothing brand who started in 1980 by Shawn Stussy. He was a California manufacturer of surfboards .He began using the logo on T-shirts, shorts and caps, is one of many that benefited from the surfwear trend. In 1984, Stussy and his friend, Frank partnered to sell apparel. The company expanded to Europe by 1988 . In 1996, Stussy resigned as president of the company and Sinatra bought his share. The Sinatra family still own the brand feeding the fashion cycles.