The Hundreds is a 2-part project that houses a Classic Californian Streetwear brand and media platform dedicated to Global Street Culture. Founded by Bobby Kim (Bobby Hundreds) and Ben Shenassafar (Ben Hundreds) in 2003, the Los Angeles-based company incorporates their trademark attitude and personal perspective on street subculture, with an emphasis on people over product. The Hundreds clothing encompasses T-shirts, denim, wovens, fleece, headwear, and outerwear. Much of the brand narrative is told through collaborations, with partners like Disney, adidas, and Garfield. Currently, The Hundreds is stocked worldwide, with flagship locations in L.A.¹s Fairfax District (est. 2007), San Francisco¹s Union Square (est. 2008), and SoHo, New York (est. 2010).